Home -> Sony Select -> More apps -> Activate Enhanced Features -> "five digit code"

https://www.playstation.com/en-gb/ -> My Character Icon -> Account Settings -> Login -> Devices -> HDTVs -> Activate an HDTV -> Enter "five digit code" -> Result; "This device is not currently supported in the country/region associated with your account."

Home -> Playstation Video -> Sign in -> "Do you already have an account?"; "yes" -> "You must perform an update to use the application(Account Manager). Do you want to update now?"; "Update" -> "Full description".... no other option.... ?

Anyone got any other ideas on how to get a TV bought in the UK from a main UK supplier (Curry's) linked to a UK account on the UK web site?